LIQUOR CONTROL BOARD OF ONTARIO : PRIVACY POLICY
The privacy of our customers is of great importance
to us. The LCBO is committed to protecting your privacy
and the confidentiality of your personal information.
This Privacy Code identifies the ways we
ensure that your privacy and the confidentiality of your
personal information are protected within our
business, whether the information is provided
at our stores, over the internet or on the telephone.
It also outlines what personal information the
LCBO may collect and how we use, or restrict the use
of your personal information.
Overview
When is Personal Information
Collected
Our Authority for Collecting
Personal Information
What Personal Information
We Collect
Why We Collect Personal Information
Disclosure of Your Personal
Information
Third Parties Acting on
LCBO's Behalf
How Your Information is Secured
and Protected
Accuracy and Retention of Your
Personal Information
What are Cookies and How We Use
Them
Your Concerns and Comments
When is Personal Information
Collected
We collect personal information about
you when you register with us to become a user
on any LCBO Website or when you purchase goods
from the LCBO. Therefore, all information is
only collected when you voluntarily provide it to
us.
Information about you may also be collected indirectly from other sources in specific circumstances such as, to verify information for financial transactions.
Our Authority for Collecting
Personal Information
All personal information
collected on LCBO websites www.lcbo.com, www.vintages.com, www.lcbotrade.com, www.lcbopinion.com
and www.lcbogifts.com (the "Website")
or when you purchase products at LCBO stores,
is collected under the authority of the Liquor
Control Act, Sec.3(n),R.S.O.1990 c.L.18.
What Personal Information
We Collect
We may require your name, address, e-mail address
and payment/credit
card information. From time-to-time, you
may choose to provide further personal information,
e.g. when you respond to customer surveys.
Why
We Collect Personal Information
We collect your
personal information in order to serve you better
and meet your customer service expectations. The
LCBO uses your personal information to:
(i) process, verify, and deliver your orders;
(ii) better understand your product preferences;
(iii) track and analyze trends and patterns;
(iv) administer the AIR MILES® Rewards Program including the awarding of reward miles to customers for purchases and/or for completing online surveys;
(v) administer ballots for contests, draws and raffles;
(vi) conduct information and education programs such as tutored tastings and wine appreciation series;
(vii) comply with any legal and regulatory requirements.
Disclosure
of Your Personal Information
Your personal information
will not be used to place you on any mailing
lists, except with your prior consent. Under no circumstances will we sell our customer lists,
trade or rent your personal information to
third parties.
Note: The LCBO may use your personal information to create aggregate data without personal identifiers. This statistical compilation of non-identifiable data may be used by the LCBO for marketing, advertising, or research purposes and may be made available to third parties.
Third
Parties Acting on LCBO's Behalf
We will not transfer personal information
to third parties, except for our business partners
who have agreed to comply with legally required
privacy standards (such as the Freedom of
Information and Protection of Privacy Act),
and who will use the information only for the
purposes disclosed at the time of collection or
for a use consistent with that purpose.
How Your Information is Secured and Protected
Recognizing that your privacy is important, LCBO
employs technical security measures to protect
your personal information. However, no
transmission over the Internet can be guaranteed
to be completely secure since "perfect
security" does not exist on the Internet.
Consequently, LCBO does not represent, warrant,
covenant or guarantee the complete security of the
personal information you provide to LCBO. (see
details in the LCBO's Privacy
Policy & Security Statement).
When you provide the LCBO with personal information such as your name, credit card number, etc. it is done on a secure server. One of today's most advanced security systems - Secure Socket Layers (SSL) encrypts all information you provide before sending it to the LCBO's own server. Only when it reaches the LCBO server is your information decrypted.
Accuracy and Retention of
Your Personal Information
The LCBO will make reasonable efforts to
update or correct your personal information when
you request it as long as it does not compromise
LCBO's privacy or security interest.
LCBO will keep your personal information for as long as it remains necessary for the identified purposes or as required by law, which may extend beyond the termination of our relationship with you.
When you request that your name be removed from our databases, it may not be possible to completely delete all your personal information due to technical and legal constraints, including stored "back up" systems. However, you will not continue to receive mail from the LCBO once you request removal of your name.
What are Cookies and How
We Use Them
The LCBO may also collect information
about your use of our Website through the use of
"cookies". Cookies are small data files
that are sent to your browser and stored on your
computer's hard-drive when you visit certain
websites, thereby "tracking" use of the
Website. Some browsers can be set to reject all
cookies; if you choose to modify your browser,
some pages of the Website may not function
properly.
LCBO uses the information generated through the use of cookies to, for example, estimate the number of people that are using the Website, to track the pages of the Website that are being visited and generally to track trends and patterns. This information tells LCBO about user interests and behaviours which can, in turn, be used to design and target advertising and promotions.
Aggregate information obtained through cookies may be disclosed to third parties but no personal information which identifies you will be released.
Note: This Privacy Code constitutes part of the LCBO's Privacy Policy & Security Statement which may be changed from time to time. Please click here to view that statement and to indicate your acceptance of its terms. All changes are effective after we post an updated version on our Website. You are encouraged to review the Website regularly for changes.
Your
Concerns and Comments
If you have any questions concerning the
LCBO's Privacy Code, please contact us at:
Freedom of Information and Protection of Privacy
Office
55 Lakeshore Blvd. East
Toronto, Ontario, M5E
1A4
Telephone: 416 864-2462
Fax: 416 864-6854
E-mail: foi.privacy@lcbo.com