Trade Day occurs every two years and is a unique opportunity for suppliers and agents to learn more about the LCBO and contribute to its long-term strategies. Trade Day 2006 was held on June 14 at the Metro Convention Centre in Toronto. The theme was: “Competing for the future together!” Presentations included:

• Welcoming Address (Bob Peter, LCBO President & COO)

• NEW LCBO Customer Segments (Sarah Major, Acting Director of Business Strategy & Customer Insights)

• LCBO Customer Survey & Consumer Decision Tree (Scott Monger, Customer Research & Jim Peterson, Research Strategy Group)

• Product Trends
• Wines (Javier Santos, Business Unit Director, Wines)
• Spirits (Michael Riley, Business Unit Director, Spirits)
• BRTD (Kate Mallett-Thomas, Business Unit Director, BSM)
• VINTAGES (Shari Mogk-Edwards, Director, VINTAGES Sales, Purchasing and Operations)

In addition, breakout sessions provided an exciting forum to brainstorm strategies to promote sales growth within the new LCBO customer segments.

Participants also attended a dinner and "THE ELSIES", the LCBO awards ceremony recognizing the industry contributions of its trade partners.