Brand Hi Lites are premium displays that extend out of the regular shelving and are crowned by a branded backlit sign. The program runs on a quarterly basis in our high profile stores. A limited number of opportunities are available. Interested suppliers should contact the appropriate Category Manager.
Rates
Follow this link for rate information.
Participating Stores
10, 21, 187, 334, 346, 445, 590
Product Placement
- A maximum of three products can be displayed on the same display. Spirits products must be ingredients to make a cocktail.
- The featured product assortment will occupy one Brand Hi Lite display in each participating store. Display locations are registered on each store’s floor plan.
- The location of the display is not open to negotiation by suppliers.
- Store staff will build all displays in their allocated positions.
Promotional Material
- A backlit sign with a picture of the featured product and a cocktail made from the ingredients.
Applications
Contact the appropriate Category (Spirits or Beer and Ready to Drink) to apply for the program.
- Products do not need to be integrated with the current in-store Promotional Turn.