Payment Terms
All invoices are due upon receipt LCBO invoicing terms are immediate.
Advise your Accounts Receivable contact immediately or fax details to 416-365-5766 for any invoice issues or concerns.
During the promotional program application process, the Merchandising Promotions Tracking System will give a choice of either bill to Agent or bill to Supplier. All invoices are then prepared accordingly. Please do not request revisions to re-bill supplier or re-bill agent.
Please remit payment to:
LCBO
55 Lakeshore Blvd East
Department #884,
M5E 1A4 Toronto, Ontario
Payment can be made by cheque or EFT wire transfer.
If you require further information regarding wire transfer banking information, please fax a request to 416-365-5766 ATTN: Accounts Receivable.
Accounts will be placed on 'hold' if any invoice is outstanding past 60 days. No further promotional program participation will be allowed until account is current.
If your contact information has changed please fax updated information on company letterhead to 416-365-5766.
Payment Schedule
The following programs are billed 4 months before the start of the promotion:
Hero Display, Ends Aisles Displays, Shelf Extenders, Shelf Talkers, Necktags and Contests.
The following programs are billed after the close of the promotion:
Promotional Fee,Brand Hi-Lites Columns, Bonus AIR MILES®, Bundled Bonus AIR MILES®, Discover our Community, FSIs, Holiday Gift Catalogue, Limited Time Offers, Mini Thematics, New Product Shelf Talker, PODs, Tastings, Seasonal Blockpiles, Value Add Fee(Spirits Only), Vouchers.
| Turn | Promotion Name | Rates apply to: | Rates do not apply to SKUs on: |
| $262.50 per SKU | |||
| 1 | Spain & Portugal | Spain & Portugal Wines |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: Sparkling Wines, Specialty Wines, and fortified wines from Spain & Portugal |
| 3 | White Spirits | Gin, Rum, Vodka Tequila, Liqueurs, Canadian Whisky |
POD Display, Hero Display, End Aisles, Shelf Extenders, Mini-Thematic, FSI, IMAGE shelf talkers, Seasonal Gifts, TV Commercials, Premium Fixture products, or 50 mL & 200 mL SKUs. |
| $265.00 per SKU | |||
| 4 | Ready to Drink | Coolers Cocktails to Go Flavoured Wine Drinks On Pour Cocktails |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, Seasonal Blockpile. |
| 5 | Beer | Beer |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: Combo-only skus, Mix & Match skus, One-shot Premium Specialty Beer Program skus and Ontario Craft Beers with limited distribution.
|
| 7 | Ontario Wines | Ontario Table Wine |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: all Ontario wines other than Table wines, i.e., Sparkling; Fruit Fortified, Craft Wines, Hot Line Wines and Go To Market Wines.
|
| 8 | Whisky | Canadian Whisky,
Scotch Whisky, Imported Whisky, Irish Whiskey, American Whiskey |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, TV Commercial, Whisky Mini-Thematic, Premium Fixture products, Seasonal Gifts or 50 mL & 200 mL skus. |
| 13 | White Wines | South Africa Australia New Zealand British Colombia Ontario Table Wines Chile Argentina France Germany Italy Spain Portugal Greece USA |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI.
Also excluded: Kosher, Specialty Wines, Fruit Wines, Fortified Wines; Wines from Central/Eastern/Southern Europe, Mexico, and Ontario Craft wines, Hot Line wines and Go To Market wines
|
| 1 | Liqueurs | Indulgences Shooters/Bitters Cocktail Mixers Exotic Mixers |
POD Display, Hero Display, End Aisle, Shelf Extenders, Mini-Thematic, FSI, IMAGE shelf talkers |
| Follow this link for more information about Promotional Programs. | Follow this link for more information of 2008/09 Promotional fees. | Top |
| Hero Display Program | Per Display, Per Store |
| PT 1, 2, 3 | $180 |
| PT 4, 5, 6, 7, 8, 9, 12, 13 | $190 |
| Promotional Turn 10 (Holiday) | $242 |
| Promotional Turn 11 (three week) | $168 |
| Advertising Rates are additional. | |
| Follow this link for more information about Hero Displays. | Top |
| Pod Displays | Per Turn |
| Pod (New, Premium or Hot) | $17,400 |
| + 1 tasting per participating store | Follow this link for rates for Tasting Program. |
| + Cost of advertising one product per pod | $8,900 |
The Category/ Product Manager will confirm the number of stores when inviting a supplier to participate.
Participation by Invitation only. The Category/Product Manager will notify selected applicants.
Suppliers must apply for tastings through the Tasting Administrator.
As of July 2008, 76 stores are participating in the program.
| Follow this link for more information about Pod Displays. | Follow this link for more information of 2008/09 Pod Display Rates. | Top |
| Promotional Turn | Rate per participating store |
| PT 1, 2, 3 | $156 per end. |
| PT 4, 5, 6, 7, 8, 9, 12, 13 | $165.00 per end. |
| 10 | $231.00 per end. |
| 11 | $144.00 per end. |
| Community Program(selected Regular Stores) | Rate per participating store |
| All Promotional Turns | $82.00 per end. |
| Follow this link for more information about End Aisle Displays. | Top |
| A specific implementation plan and cost structure will be presented by Category Managers in September 2008, prior to the program's application deadline. |
| Follow this link for more information about Mini Thematics. | Follow this link for more information of 2008/09 Mini Thematics rates. | Top |
| Option | Rate per Extender per Store | Participating Stores* |
| Regular | $55.00 | Follow this link |
| Discovery | $55.00 | Follow this link |
| Community | $40.00 | Follow this link |
| Follow this link for more information about Shelf Extender Displays. | Follow this link for more information of 2008/09 Shelf Extender Program rates | Top |
| Discover Our Community Program |
| $ 40.00 per week, per A, B, C, and D participating store (* see below for exception) |
* The Fee charged for participating in the "Discover Our Community" Program in C & D stores may be waived if a donation to the charity tied to the community event is part of the promotion.
| Follow this link for more information about Discover Our Community Displays. | Follow this link for more information of 2008/09 Discover Our Community Display rates. | Top |
| Option | # of Stores | Fee |
| 1 | 7 | $12,000.00 |
| 2 | 7 | $12,000.00 |
| 3 | 7 | $12,000.00 |
| 4 | 7 | $12,000.00 |
| 5 | 7 | $10,500.00 |
| 6 | 2 | $3,000.00 |
| 7 | 1 | $1,600.00 |
| 8 | 1 | $1,600.00 |
Rates are applied on a quarterly basis.
| Follow this link for more information about Brand Hi Lite Displays. | Follow this link for more information of 2008/09 Brand Hi Lite Program rates. | Top |
Bonus AIR MILES® Reward Program
There is a mandatory fee when participating in the Bonus AIR MILES® Reward Program for the production of pre-printed AIR MILES® signage.
- $525 per product, per Promotional Turn.
| Retail Price | Bonus AIR MILES® Reward Mile (minimum) |
| under $5.00 | 1 |
| $5.00 - $9.95 | 3 |
| $10.00 - $19.95 | 4 |
| $20.00 - $29.95 | 5 |
| $30.00 - $39.95 | 6 |
| $40.00 & up | 7 |
- Suppliers can deviate from the program structure above by 20 AIR MILES® reward miles provided the offer does not exceed 20% of the selling price.
- The fee associated with each Bonus AIR MILES® reward mile awarded is $0.30.
- Debit notes or invoices will be issued after the applicable Promotional Turn ends.
| Follow this link for more information about the Bonus AIR MILES® program. | Follow this link for more information of 2008/09 Bonus AIR MILES® program rates. | Top |
The discount will be funded through supplier/agent reductions on wholesale prices, for the number of units sold at the LTO price with the usual LCBO product markups applied to the reduced cost. Wholesale price reductions must be provided on company (vendor) letterhead and accompany the LTO application when submitted.
The supplier/agent will be charged the wholesale reduction for the number of units sold at the LTO price.
Mandatory Pre-printed LTO signage: $525.00 per product, per Promotional Turn (flat rate).
| Follow this link for more information about the Limited Time Offers program. | Follow this link for more information of 2008/09 Limited Time Offers Program rates. | Top |
There are no fees to participate in this program; however the supplier is responsible for providing the Value Add or "give-away" items. Participants will also absorb the costs of added duties, freight and excise taxes in order to maintain the regular price of a product during the Promotional Turn.
Spirit only plant-applied Value Add program is charged $4.00 per case approved.
| Follow this link for more information about the Value Add program. | Follow this link for more information of 2008/09 Value Add Program rates. | Top |
$550.00 per product, per Promotional Turn (flat rate)
Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.
| Follow this link for more information about the IMAGE Shelf Talker program. | Follow this link for more information of 2008/09 IMAGE Shelf Talker Program rates. | Top |
End Aisle / Shelf Extender
Part of Promotional Turn - no additional charge.
Stand-alone on-shelf Contests
| Option | Rate |
Contest Ballots |
$800 per product (flat rate) |
On-Pack Contest |
$800 per product (flat rate) |
Suppliers are responsible for the production of all contest ballots.
Necktag Contests
- $4.00 per case
| Follow this link for more information about the In-Store Contest program. | Follow this link for more information of 2008/09 In-Store Contest Program rates. | Top |
The agent/supplier will be charged back for the total retail value of all vouchers redeemed. Vouchers are subject to a five percent administration fee charged on the retail price of every voucher redeemed. G.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of these vouchers at their full retail value.
| Follow this link for more information about the Voucher program. | Follow this link for more information of 2008/09 Voucher Program rate. | Top |
$4.00 per case
*No charge fee for charitable donation necktags
| Follow this link for more information about the Necktag program. | Follow this link for more information of 2008/09 Necktag Program rates. | Top |
$550.00 per product. This is a mandatory one-time fee.
The Sales & Marketing Division will issue invoices for New Product shelf talkers after the listing process is complete.
| Follow this link for more information about the New Product program. | Follow this link for more information of 2008/09 New Product Shelf Talker Program rate. | Top |
There is a bar rental charge to participate in the program and products used for sampling are charged to the supplier at LCBO landed cost.
$17.25 per day + GST/PST Bar Rental Cost & $9.00 per day flat rate charity fee*
$159.00 per day + GST for an LCBO hosted tasting
*The $9.00 flat rate charity fee added to tastings is donated by the LCBO to charity.
| Follow this link for more information about the Tasting program. | Follow this link for more information of 2008/09 Tasting Program rates. | Top |
Thursday Night Tasting Program
The regular bar rental charge to participate in the program is waived for Thursday night tastings if the tasting is hosted by agency staff.
$9.00 charity flat rate will be charged per tasting session, per store. The full amount of which is donated to charity.
Products used for sampling are charged to the supplier/agent at LCBO landed cost.
| Link to more information about the Thursday Night "Discovery" Tasting program. | Follow this link for more information of 2008/09 Thursday Night Tasting Program rate. | Top |
New - In-store Tasting Guidelines
In-Store Tasting guidelines are available to make participants of the program aware of their responsibilities. Please read before applying for in-store tastings or offering demonstrations.
Special Events Program
Customers may now sample product selections without making a charitable contribution. Each event will include a $9.00 charity charge, billed to the host agent, which will appear on invoices as "ITPCF."
| Follow this link for more information about the Special Events program. | Follow this link for more information of 2008/09 Special Events Program rate. | Top |
Free Standing Inserts
| Option | Rate |
Premium FSI Placement |
$8,900 |
Value FSI Placement |
$3,500 |
| Follow this link for more information about FSIs. | Follow this link for more information of 2008/09 FSI rate. | Top |
Radio
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Radio Advertising. | Top |
Newspaper Ads
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Newspaper Advertising. | Top |
FOOD & DRINK Magazine
| Follow this link for more information about the FOOD & DRINK Magazine. | Top |
Marketing & Product Guide Subscription
Subscriptions to the Marketing & Product Guide (13 per year), updates and companion books can be purchased from the LCBO for $100.00. Publications are distributed to subscribers as they are produced.
Send your completed application form and cheque to:
Marketing & Product Guide Subscriptions
LCBO
Marketing Communications Department, #903
55 Lake Shore Blvd. East
Toronto, Ontario M5E 1A4
Application form must be received before March 1, 2008.

