Payment Terms

All invoices are due upon receipt LCBO invoicing terms are immediate.

Advise your Accounts Receivable contact immediately or fax details to 416-365-5766 for any invoice issues or concerns.

During the promotional program application process, the Merchandising Promotions Tracking System will give a choice of either bill to Agent or bill to Supplier. All invoices are then prepared accordingly. Please do not request revisions to re-bill supplier or re-bill agent.

Please remit payment to:

LCBO
55 Lakeshore Blvd East
Department #884,
M5E 1A4 Toronto, Ontario

Payment can be made by cheque or EFT wire transfer.

If you require further information regarding wire transfer banking information, please fax a request to 416-365-5766 ATTN: Accounts Receivable.

Accounts will be placed on 'hold' if any invoice is outstanding past 60 days. No further promotional program participation will be allowed until account is current.

If your contact information has changed please fax updated information on company letterhead to 416-365-5766.

Payment Schedule

The following programs are billed 4 months before the start of the promotion:

Hero Display, Ends Aisles Displays, Shelf Extenders, Shelf Talkers, Necktags and Contests.

The following programs are billed after the close of the promotion:

Promotional Fee,Brand Hi-Lites Columns, Bonus AIR MILES®, Bundled Bonus AIR MILES®, Discover our Community, FSIs, Holiday Gift Catalogue, Limited Time Offers, Mini Thematics, New Product Shelf Talker, PODs, Tastings, Seasonal Blockpiles, Value Add Fee(Spirits Only), Vouchers.

Promotional Fees

Turn Promotion Name Rates apply to: Rates do not apply to SKUs on:
$262.50 per SKU
1 Spain & Portugal
Spain & Portugal Wines
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: Sparkling Wines, Specialty Wines, and fortified wines from Spain & Portugal
3 White Spirits
Gin, Rum, Vodka
Tequila, Liqueurs,
Canadian Whisky
POD Display, Hero Display, End Aisles, Shelf Extenders, Mini-Thematic, FSI, IMAGE shelf talkers, Seasonal Gifts, TV Commercials, Premium Fixture products, or 50 mL & 200 mL SKUs.
$265.00 per SKU
4 Ready to Drink
Coolers
Cocktails to Go
Flavoured Wine Drinks
On Pour Cocktails
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, Seasonal Blockpile.
5 Beer
Beer
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: Combo-only skus, Mix & Match skus, One-shot Premium Specialty Beer Program skus and Ontario Craft Beers with limited distribution.
7 Ontario Wines
Ontario Table Wine
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: all Ontario wines other than Table wines, i.e., Sparkling; Fruit Fortified, Craft Wines, Hot Line Wines and Go To Market Wines.

8 Whisky
Canadian Whisky, Scotch Whisky, Imported Whisky, Irish Whiskey, American Whiskey
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, TV Commercial, Whisky Mini-Thematic, Premium Fixture products, Seasonal Gifts or 50 mL & 200 mL skus.
13 White Wines
South Africa
Australia
New Zealand
British Colombia
Ontario Table Wines
Chile
Argentina
France
Germany
Italy
Spain
Portugal
Greece
USA
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI. Also excluded: Kosher, Specialty Wines, Fruit Wines, Fortified Wines; Wines from Central/Eastern/Southern Europe, Mexico, and Ontario Craft wines, Hot Line wines and Go To Market wines

1 Liqueurs
Indulgences
Shooters/Bitters
Cocktail Mixers
Exotic Mixers
POD Display, Hero Display, End Aisle, Shelf Extenders, Mini-Thematic, FSI, IMAGE shelf talkers
Follow this link for more information about Promotional Programs. | Follow this link for more information of 2008/09 Promotional fees. | Top

 

Display Program Rates

Hero Display

Hero Display Program Per Display, Per Store
PT 1, 2, 3 $180
PT 4, 5, 6, 7, 8, 9, 12, 13 $190
Promotional Turn 10 (Holiday) $242
Promotional Turn 11 (three week) $168
Advertising Rates are additional.
Follow this link for more information about Hero Displays. | Top

 

Pod Displays

Pod Displays Per Turn
Pod (New, Premium or Hot) $17,400
+ 1 tasting per participating store Follow this link for rates for Tasting Program.
+ Cost of advertising one product per pod $8,900


The Category/ Product Manager will confirm the number of stores when inviting a supplier to participate.

Participation by Invitation only. The Category/Product Manager will notify selected applicants.

Suppliers must apply for tastings through the Tasting Administrator.

As of July 2008, 76 stores are participating in the program.

Follow this link for more information about Pod Displays. |  Follow this link for more information of 2008/09 Pod Display Rates.  | Top

 

End Aisle Displays

Promotional Turn Rate per participating store
PT 1, 2, 3 $156 per end.
PT 4, 5, 6, 7, 8, 9, 12, 13 $165.00 per end.
10 $231.00 per end.
11 $144.00 per end.
Community Program(selected Regular Stores) Rate per participating store
All Promotional Turns $82.00 per end.
Follow this link for more information about End Aisle Displays. | Top

 

Mini Thematics

A specific implementation plan and cost structure will be presented by Category Managers in September 2008, prior to the program's application deadline.
Follow this link for more information about Mini Thematics. | Follow this link for more information of 2008/09 Mini Thematics rates. | Top

 

 

Shelf Extenders

Option Rate per Extender per Store Participating Stores*
Regular $55.00 Follow this link
Discovery $55.00 Follow this link
Community $40.00 Follow this link
Follow this link for more information about Shelf Extender Displays. | Follow this link for more information of 2008/09 Shelf Extender Program rates | Top

 

Discover Our Community

Discover Our Community Program
$ 40.00 per week, per A, B, C, and D participating store (* see below for exception)

* The Fee charged for participating in the "Discover Our Community" Program in C & D stores may be waived if a donation to the charity tied to the community event is part of the promotion.

Follow this link for more information about Discover Our Community Displays. | Follow this link for more information of 2008/09 Discover Our Community Display rates. | Top

 

Brand Hi Lites Columns

Option # of Stores Fee
1 7 $12,000.00
2 7 $12,000.00
3 7 $12,000.00
4 7 $12,000.00
5 7 $10,500.00
6 2 $3,000.00
7 1 $1,600.00
8 1 $1,600.00

Rates are applied on a quarterly basis.

Follow this link for more information about Brand Hi Lite Displays. | Follow this link for more information of 2008/09 Brand Hi Lite Program rates. | Top

 

Support Program Rates

Bonus AIR MILES® Reward Program

There is a mandatory fee when participating in the Bonus AIR MILES® Reward Program for the production of pre-printed AIR MILES® signage.

Retail Price Bonus AIR MILES® Reward Mile (minimum)
under $5.00 1
$5.00 - $9.95 3
$10.00 - $19.95 4
$20.00 - $29.95 5
$30.00 - $39.95 6
$40.00 & up 7

Follow this link for more information about the Bonus AIR MILES® program. | Follow this link for more information of 2008/09 Bonus AIR MILES® program rates.  |  Top

 

Limited Time Offers

The discount will be funded through supplier/agent reductions on wholesale prices, for the number of units sold at the LTO price with the usual LCBO product markups applied to the reduced cost. Wholesale price reductions must be provided on company (vendor) letterhead and accompany the LTO application when submitted.

The supplier/agent will be charged the wholesale reduction for the number of units sold at the LTO price.

Mandatory Pre-printed LTO signage: $525.00 per product, per Promotional Turn (flat rate).

Follow this link for more information about the Limited Time Offers program. | Follow this link for more information of 2008/09 Limited Time Offers Program rates. | Top

 

Value Add Program

There are no fees to participate in this program; however the supplier is responsible for providing the Value Add or "give-away" items. Participants will also absorb the costs of added duties, freight and excise taxes in order to maintain the regular price of a product during the Promotional Turn.

Exception: Spirit only plant-applied Value Add program is charged $4.00 per case approved.

Follow this link for more information about the Value Add program. | Follow this link for more information of 2008/09 Value Add Program rates. | Top

 

IMAGE Shelf Talker Program

$550.00 per product, per Promotional Turn (flat rate)

Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.

Follow this link for more information about the IMAGE Shelf Talker program. | Follow this link for more information of 2008/09 IMAGE Shelf Talker Program rates. | Top

 

Contests

End Aisle / Shelf Extender
Part of Promotional Turn - no additional charge.

Stand-alone on-shelf Contests

Option Rate
Contest Ballots
$800 per product (flat rate)
On-Pack Contest
$800 per product (flat rate)

Suppliers are responsible for the production of all contest ballots.

Necktag Contests

Follow this link for more information about the In-Store Contest program. | Follow this link for more information of 2008/09 In-Store Contest Program rates. | Top

 

Vouchers

The agent/supplier will be charged back for the total retail value of all vouchers redeemed. Vouchers are subject to a five percent administration fee charged on the retail price of every voucher redeemed. G.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of these vouchers at their full retail value.

Follow this link for more information about the Voucher program. | Follow this link for more information of 2008/09 Voucher Program rate. | Top

 

Necktag Program

$4.00 per case
*No charge fee for charitable donation necktags

Follow this link for more information about the Necktag program. | Follow this link for more information of 2008/09 Necktag Program rates. | Top

 

New Product Shelf Talker

$550.00 per product. This is a mandatory one-time fee.

The Sales & Marketing Division will issue invoices for New Product shelf talkers after the listing process is complete.

Follow this link for more information about the New Product program. | Follow this link for more information of 2008/09 New Product Shelf Talker Program rate. | Top

 

Experience Program Rates

Tasting Program

There is a bar rental charge to participate in the program and products used for sampling are charged to the supplier at LCBO landed cost.

$17.25 per day + GST/PST Bar Rental Cost & $9.00 per day flat rate charity fee*
$159.00 per day + GST for an LCBO hosted tasting

*The $9.00 flat rate charity fee added to tastings is donated by the LCBO to charity.

Follow this link for more information about the Tasting program. | Follow this link for more information of 2008/09 Tasting Program rates. | Top

 

Thursday Night Tasting Program

The regular bar rental charge to participate in the program is waived for Thursday night tastings if the tasting is hosted by agency staff.

$9.00 charity flat rate will be charged per tasting session, per store. The full amount of which is donated to charity.

Products used for sampling are charged to the supplier/agent at LCBO landed cost.

Link to more information about the Thursday Night "Discovery" Tasting program. | Follow this link for more information of 2008/09 Thursday Night Tasting Program rate. | Top

 

New - In-store Tasting Guidelines

In-Store Tasting guidelines are available to make participants of the program aware of their responsibilities. Please read before applying for in-store tastings or offering demonstrations.

 

Special Events Program

Customers may now sample product selections without making a charitable contribution. Each event will include a $9.00 charity charge, billed to the host agent, which will appear on invoices as "ITPCF."

Follow this link for more information about the Special Events program. | Follow this link for more information of 2008/09 Special Events Program rate. | Top

 

Advertising Program Rates

Free Standing Inserts

Option
Rate
Premium FSI Placement
$8,900
Value FSI Placement
$3,500

 

Follow this link for more information about FSIs. | Follow this link for more information of 2008/09 FSI rate. | Top

 

Radio

Coop advertising costs will be negotiated on a case by case basis.

Follow this link for more information about Radio Advertising. | Top

Newspaper Ads

Coop advertising costs will be negotiated on a case by case basis.

Follow this link for more information about Newspaper Advertising. | Top

FOOD & DRINK Magazine

Follow this link for more information about the FOOD & DRINK Magazine. | Top

Other Program Rates

Marketing & Product Guide Subscription

Subscriptions to the Marketing & Product Guide (13 per year), updates and companion books can be purchased from the LCBO for $100.00. Publications are distributed to subscribers as they are produced.

Send your completed application form and cheque to:

Marketing & Product Guide Subscriptions
LCBO
Marketing Communications Department, #903
55 Lake Shore Blvd. East
Toronto, Ontario M5E 1A4

Application form must be received before March 1, 2008.

Application Form (PDF)

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