The rates below apply to Promotional Turns 1 to 13 for fiscal year 2011/2012. Rates for Fiscal Year 2012/2013 will be announced at a later date
Promotional Fee - NEW RATE
$230 annually for every SKU, with the exception of one-shot and seasonal purchases, holiday gifts, licensee-only SKUs, combination-store only beer SKUs and Mix & Match SKU.
| Follow this link for more information about Promotional Programs. |
| Hero Display Program | Per Display, Per Store |
| PT 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13 | $196 |
| PT 10 | $250 |
| PT 11 | $165 |
| Advertising Rates are additional. | |
| Follow this link for more information about Hero Displays. | Top |
| Pod Displays | Per Turn |
| Pod (New, Premium or Hot) | $17,900 |
| + 1 tasting per participating store | Follow this link for rates for Tasting Program. |
| + Cost of advertising one product per pod | $9,200 |
The Category/ Product Manager will confirm the number of stores when inviting a supplier to participate.
Participation by Invitation only. The Category/Product Manager will notify selected applicants.
Suppliers must apply for tastings through the Tasting Administrator.
| Follow this link for more information about Pod Displays. | Top |
End Aisle Displays NEW RATE
| Promotional Turn | Rate per participating store |
| PT 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13 | $190.00 per end. |
| PT 10 | $250.00 per end. |
| PT 11 | $145.00 per end. |
| Community Program (selected Regular Stores) | Rate per participating store |
| All Promotional Turns | $85.00 per end. |
| Follow this link for more information about End Aisle Displays. | Top |
Wine Fridge NEW PROGRAM
Rates per SKU/turn:
Turn 1 Summer: $125/store
Turn 2 Holiday: $115/store
Turn 3 Spring/Easter: $85/store
C & D stores will have the option
to participate but are not included in the charge.
| Flight A | Flight B | Flight C | |
| Turn 1 (5 periods) | |||
| Turn 2 (4 periods) | |||
| Turn 3 (4 periods) |
| Follow this link for more information about Wine Fridges. | Top |
| A specific implementation plan and cost structure will be shared by Category Managers prior to the program's application deadline. |
| Follow this link for more information about Mini Thematics. | Top |
Shelf ExtendersNEW RATE
| Option | Rate per Extender per Store | Participating Stores* |
| Regular | $65.00 | Follow this link |
| Discovery | $65.00 | Follow this link |
| Community | $45.00 | Follow this link |
| Follow this link for more information about Shelf Extender Displays. | Top |
Shopping Cart AdvertisingNEW PROGRAM
$15,000 per turn
| Follow this link for more information about Shopping Cart Advertising. | Top |
Discover Our CommunityNEW RATE
| Discover Our Community Program |
| $ 60.00 per week, per A, B, C, and D participating store. |
A donation to a charity tied to the community event is strongly recommended as part of the promotion.
| Follow this link for more information about Discover Our Community Displays. | Top |
| Option | # of Stores | Fee |
| 1 | 7 | $12,000.00 |
| 2 | 7 | $12,000.00 |
| 3 | 7 | $12,000.00 |
| 4 | 7 | $12,000.00 |
| 5 | 7 | $10,500.00 |
| 6 | 2 | $3,000.00 |
| 7 | 1 | $1,600.00 |
| 8 | 1 | $1,600.00 |
Rates are applied on a quarterly basis.
| Follow this link for more information about Brand Hi Lite Displays. | Top |
Bonus AIR MILES® Reward Program
There is a mandatory fee when participating in the Bonus AIR MILES® Reward Program for the production of pre-printed AIR MILES® signage.
- $525 per product, per Promotional Turn.
| Retail Price | Bonus AIR MILES® Reward Mile (minimum) |
| under $5.00 | 1 |
| $5.00 - $9.95 | 3 |
| $10.00 - $14.95 | 4 |
| $15.00 - $19.95 | 5 |
| $20.00 - $24.95 | 6 |
| $25.00 - $29.95 | 8 |
| $30.00 - $39.95 | 10 |
| $40.00 - $49.95 | 15 |
| $50.00 - $74.95 | 20 |
| $75.00 - $99.95 | 25 |
| $100.00+ | 30 |
- Suppliers can deviate from the program structure above by 20 AIR MILES® reward miles provided the offer does not exceed 20% of the selling price.
- The fee associated with each Bonus AIR MILES® reward mile awarded is $0.30.
- Debit notes or invoices will be issued after the applicable Promotional Turn ends.
| Follow this link for more information about the Bonus AIR MILES® program. | Top |
The supplier/agent will be charged based on the full reduction in retail for the number of units sold at the LTO price.
Mandatory Pre-printed LTO signage: $700.00 per product, per Promotional Turn (flat rate).
| Follow this link for more information about the Limited Time Offers program. | Top |
$700.00 participation fee per Rep applied value add per Promotional Turn (flat rate). The supplier is responsible for providing the Value Add or "give-away" items. Participants will also absorb the costs of added duties, freight and excise taxes in order to maintain the regular price of a product during the Promotional Turn.
All Plant-applied Value Add programs are charged $5.00 per case approved.
| Follow this link for more information about the Value Add program. | Top |
$700.00 per product, per Promotional Turn (flat rate)
Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.
| Follow this link for more information about the IMAGE Shelf Talker program. | Top |
End Aisle / Shelf Extender
Part of Promotional Turn - no additional charge.
Stand-alone on-shelf Contests
| Option | Rate |
Contest Ballots |
$800 per product (flat rate) |
On-Pack Contest |
$800 per product (flat rate) |
Suppliers are responsible for the production of all contest ballots.
Necktag Contests
- $4.00 per case
| Follow this link for more information about the In-Store Contest program. | Top |
The agent/supplier will be charged back for the total retail value of all vouchers redeemed. Vouchers are subject to a five percent administration fee charged on the retail price of every voucher redeemed. H.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of these vouchers at their full retail value.
| Follow this link for more information about the Voucher program. | Top |
$4.00 per case
*No charge fee for charitable donation necktags
| Follow this link for more information about the Necktag program. | Top |
$700.00 per product. This is a mandatory one-time fee.
The Sales & Marketing Division will issue invoices for New Product shelf talkers after the listing process is complete.
| Follow this link for more information about the New Product program. | Top |
There is a bar rental charge to participate in the program and products used for sampling are charged to the supplier at LCBO landed cost.
$17.25 per day + HST Bar Rental Cost & $9.00 per day flat rate charity fee*
$190.00 per day + HST for an LCBO hosted tasting
*The $9.00 flat rate charity fee added to tastings is donated by the LCBO to charity.
| Follow this link for more information about the Tasting program. | Top |
Thursday Night Tasting Program
The regular bar rental charge to participate in the program is waived for Thursday night tastings if the tasting is hosted by agency staff.
$9.00 charity flat rate will be charged per tasting session, per store. The full amount of which is donated to charity.
Products used for sampling are charged to the supplier/agent at LCBO landed cost.
| Link to more information about the Thursday Night "Discovery" Tasting program. | Top |
New - In-store Tasting Guidelines
In-Store Tasting guidelines are available to make participants of the program aware of their responsibilities. Please read before applying for in-store tastings or offering demonstrations.
Special Events Program
Customers may now sample product selections without making a charitable contribution. Each event will include a $9.00 charity charge, billed to the host agent, which will appear on invoices as "ITPCF."
| Follow this link for more information about the Special Events program. | Top |
Free Standing Inserts
| Option | Rate |
Premium FSI Placement |
$9,200 |
Value FSI Placement |
$3,500 |
| Follow this link for more information about FSIs. | Top |
Radio
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Radio Advertising. | Top |
Newspaper Ads
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Newspaper Advertising. | Top |
FOOD & DRINK Magazine
| Follow this link for more information about the FOOD & DRINK Magazine. | Top |
Payment Terms
All invoices are due upon receipt LCBO invoicing terms are immediate.
Advise your Accounts Receivable contact immediately or fax details to 416-365-5766 for any invoice issues or concerns.
During the promotional program application process, the Merchandising Promotions Tracking System will give a choice of either bill to Agent or bill to Supplier. All invoices are then prepared accordingly. Please do not request revisions to re-bill supplier or re-bill agent.
Please remit payment to:
LCBO
55 Lakeshore Blvd East
Department #884,
M5E 1A4 Toronto, Ontario
Payment can be made by cheque or EFT wire transfer.
If you require further information regarding wire transfer banking information, please fax a request to 416-365-5766 ATTN: Accounts Receivable.
Accounts will be placed on 'hold' if any invoice is outstanding past 60 days. No further promotional program participation will be allowed until account is current.
If your contact information has changed please fax updated information on company letterhead to 416-365-5766.
Payment Schedule
All programs are billed the third week of the promotion they take place in with the exception of the Limited Time Offer, Bonus AIR MILES®, and Bundled Bonus AIR MILES® programs which will be billed the third week of following Period.