Payment Terms
All invoices are due upon receipt LCBO invoicing terms are immediate.
Advise your Accounts Receivable contact immediately or fax details to 416-365-5766 for any invoice issues or concerns.
During the promotional program application process, the Merchandising Promotions Tracking System will give a choice of either bill to Agent or bill to Supplier. All invoices are then prepared accordingly. Please do not request revisions to re-bill supplier or re-bill agent.
Please remit payment to:
LCBO
55 Lakeshore Blvd East
Department #884,
M5E 1A4 Toronto, Ontario
Payment can be made by cheque or EFT wire transfer.
If you require further information regarding wire transfer banking information, please fax a request to 416-365-5766 ATTN: Accounts Receivable.
Accounts will be placed on 'hold' if any invoice is outstanding past 60 days. No further promotional program participation will be allowed until account is current.
If your contact information has changed please fax updated information on company letterhead to 416-365-5766.
Payment Schedule
The following programs are billed 4 months before the start of the promotion:
Hero Display, Ends Aisles Displays, Shelf Extenders, Shelf Talkers (IMAGE, LTO, BAM, BBAM), Necktags, Contests, Category In Section.
The following programs are billed after the close of the promotion:
Promotional Fee, Bonus AIR MILES®,Brand Hi-Lites Columns, Bundled Bonus AIR MILES®, Discover our Community, FSIs, Holiday Gift Catalogue, Limited Time Offers, Mini Thematics, New Product Shelf Talker, PODs, Tastings, Seasonal Blockpiles, Value Add Fee(Spirits Only), Vouchers.
Promotional Fees (Rates are for 2008/2009)
| Turn | Promotion Name | Rates apply to: | Rates do not apply to SKUs on: |
| $250 per SKU | |||
| 2 | California Wines | California Wines |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. Also excluded: California Sparkling Wines |
| 3 | Party Zone | Coolers Cocktails-to-Go Flavoured Wine Drinks |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile. |
| $262.50 per SKU | |||
| 4 | Summer Entertaining | Gin Rum Vodka Tequila Liqueurs Canadian Whisky |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, TV Commercials, Premium Fixture products, Seasonal Gifts or 50mL & 200mL skus, Gin Mini-Thematic. |
| 5 | Beer | Beer |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile.
Also excluded: Combo-only skus, Mix & Match skus, One-shot Premium Specialty Beer Rotational Program skus and Ontario Craft Brewers with limited distribution.
|
| 7 | Ontario Wines | Ontario Table Wine |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers or Seasonal Blockpile.
Also excluded: all Ontario wines other than Table wines, i.e., Sparkling; Fortified, Craft Wines, Hot Line Wines and Go To Market Wines.
|
| 8 | Whisky | Canadian Whisky,
Scotch Whisky, Imported Whisky, Irish Whiskey, American Whiskey |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, IMAGE shelf talkers, TV Commercial, Whisky Mini-Thematic, Premium Fixture products, Seasonal Gifts or 50mL & 200mL skus. |
| 12 | Red | South Africa Australia New Zealand British Colombia Ontario Table Wines Chile Argentina France Germany Italy Spain Portugal Greece USA |
POD Display, Hero Display, End Aisles, Shelf Extenders, FSI, Red Carpet Mini-Thematic.
Also excluded: Kosher, Specialty Wines, Sparkling Wines, Fruit Wines, Fortified Wines; Wines from Central/Eastern/Southern Europe, Mexico, and Ontario Craft wines, Hot Line wines and Go To Market wines
|
| Follow this link for more information about Promotional Programs. | Top |
Display Program Rates (Rates are for 2008/2009)
Hero Display (Rates are for 2008/2009)
| Hero Display Program | Per Display, Per Store (Rates are for 2008/2009) |
| PT 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13 | $180 |
| Promotional Turn 10 (Holiday) | $230 |
| Promotional Turn 11 (three week) | $160 |
| Advertising Rates are additional. | |
| Follow this link for more information about Hero Displays. | Top |
Pod Displays (Rates are for 2008/2009)
| Pod Displays | Per Turn (Rates are for 2008/2009) |
| New Pod | |
| New Pod (incl. 1 FSI spot) | $16,800 |
| + 1 tasting per participating store | $215 + GST |
| Hot Pod & Premium Pod | |
| Hot/Premium Pod (1 product) | $12,600 |
| Hot/Premium Pod (2, 3 or 4 products) | $16,800 |
| + Cost for advertising one product per pod | $4,200 |
The Category/ Product Manager will confirm the number of stores when inviting a supplier to participate.
Participation by Invitation only. The Category/Product Manager will notify selected applicants.
As of July 2007, 72 stores are participating in to the program.
| Follow this link for more information about Pod Displays. | Top |
End Aisle Displays (Rates are for 2008/2009)
| Promotional Turn | Rate per participating store (Rates are for 2008/2009) |
| 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13 | $156.00 per end. |
| 10 | $219.00 per end. |
| 11 | $135.00 per end. |
| Community Program(selected Regular Stores) | Rate per participating store |
| All Promotional Turns | $78.00 per end. |
| Follow this link for more information about End Aisle Displays. | Top |
Mini Thematics (Rates are for 2008/2009)
| Level | Rate per participating SKU (Rates are for 2008/2009) |
| A | $3,500 per SKU. |
| B | $5,000 per SKU. |
| Follow this link for more information about Mini Thematics. | Top |
Shelf Extenders (Rates are for 2008/2009)
| Option | Rate per Extender per Store | Participating Stores* |
| Regular | $52.50 | Follow this link |
| Discovery | $52.50 | Follow this link |
| Community | $36.75 | Follow this link |
| Follow this link for more information about Shelf Extender Displays. | Top |
Category In-Section (Rates are for 2008/2009)
| Promotional Level | Rate | Components |
| This program is discontinued after Promotional Turn 3 2008/09 | ||
| Level 1 - Enhanced Shelf Talker |
$1,500 | Promotional Theme, Enhanced Shelf Talker with photo of the product in use and product note for each featured product. |
| Level 2 - Customer Take-Away |
$3,000 | A placement in selected LCBO brochure or similar material OR A tear-off pad or receipt cards OR A necktag |
| Follow this link for more information about Category In-Section Displays. | Top |
Discover Our Community (Rates are for 2008/2009)
| Discover Our Community Program |
| $ 36.75 per week, per A & B store |
| $21 per week, per C & D store (* see below for exception) |
* The Fee charged for participating in the "Discover Our Community" Program in C & D stores may be waived if a donation to the charity tied to the community event is part of the promotion.
| Follow this link for more information about Discover Our Community Displays. | Top |
Brand Hi Lites Columns (Rates are for 2008/2009)
| Option | # of Stores | Fee |
| 1 | 7 | $12,000.00 |
| 2 | 7 | $12,000.00 |
| 3 | 7 | $12,000.00 |
| 4 | 7 | $12,000.00 |
| 5 | 7 | $10,500.00 |
| 6 | 2 | $3,000.00 |
| 7 | 1 | $1,500.00 |
| 8 | 1 | $1,500.00 |
Rates are applied on a quarterly basis.
| Follow this link for more information about Brand Hi Lite Displays. | Top |
Support Program Rates (Rates are for 2008/2009)
Bonus AIR MILES® Reward Program (Rate is for 2008/2009)
There is a mandatory fee when participating in the Bonus AIR MILES® Reward Program for the production of pre-printed AIR MILES® shelf talkers.
- $525 per product, per Promotional Turn.
| Retail Price | Bonus AIR MILES® Reward Mile (minimum) |
| under $5.00 | 1 |
| $5.00 - $9.95 | 3 |
| $10.00 - $19.95 | 4 |
| $20.00 - $29.95 | 5 |
| $30.00 - $39.95 | 6 |
| $40.00 & up | 7 |
- Suppliers can deviate from the program structure above by 20 AIR MILES® reward miles provided the offer does not exceed 20% of the selling price.
- The fee associated with each Bonus AIR MILES® reward mile awarded is $0.30.
- Debit notes or invoices will be issued after the applicable Promotional Turn ends.
| Follow this link for more information about the Bonus AIR MILES® program. | Top |
Limited Time Offers (Rate is for 2008/2009)
The discount will be funded through supplier/agent reductions on wholesale prices, for the number of units sold at the LTO price with the usual LCBO product markups applied to the reduced cost. Wholesale price reductions must be provided on company (vendor) letterhead and accompany the LTO application when submitted.
The supplier/agent will be charged the wholesale reduction for the number of units sold at the LTO price.
Mandatory Pre-printed LTO Shelf Talker: $210.00 per product, per Promotional Turn (flat rate).
| Follow this link for more information about the Limited Time Offers program. | Top |
Value Add Program (Rate is for 2008/2009)
There are no fees to participate in this program; however the supplier is responsible for providing the Value Add or "give-away" items. Participants will also absorb the costs of added duties, freight and excise taxes in order to maintain the regular price of a product during the Promotional Turn.
Spirit only plant-applied Value Add program is charged $3.15 per case approved.
| Follow this link for more information about the Value Add program. | Top |
IMAGE Shelf Talker Program (Rate is for 2008/2009)
$525.00 per product, per Promotional Turn (flat rate)
Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.
| Follow this link for more information about the IMAGE Shelf Talker program. | Top |
Contests (Rates are for 2008/2009)
End Aisle / Shelf Extender
Part of Promotional Turn - no additional charge.
Stand-alone on-shelf Contests
| Option | Rate (Rates are for 2008/2009) |
Contest Ballots |
$525 per product (flat rate) |
Shelf Talker and Contest Ballots |
$1,050 per product (flat rate) |
Shelf Talker (optional) |
$525 per product (flat rate) |
Suppliers are responsible for the production of all contest ballots.
On-Pack Contests
There is no cost for value-add on-pack contests. We recommend the purchase of a shelf talker to support the initiative. For a value add contest, the purchase of a shelf talker is mandatory to indicate "No purchase is necessary."
Necktag Contests (Rate is for 2008/2009)
- $3.15 per case
| Follow this link for more information about the In-Store Contest program. | Top |
Vouchers (Rates are for 2008/2009)
The agent/supplier will be charged back for the total retail value of all vouchers redeemed. Vouchers are subject to a five percent administration fee charged on the retail price of every voucher redeemed. Six percent G.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of these vouchers at their full retail value.
| Follow this link for more information about the Voucher program. | Top |
Necktag Program (Rate is for 2008/2009)
$3.15 per case
*No charge fee for charitable donation necktags
| Follow this link for more information about the Necktag program. | Top |
New Product Shelf Talker (Rate is for 2008/2009)
$525.00 per product. This is a mandatory one-time fee.
The Sales & Marketing Division will issue invoices for New Product shelf talkers after the listing process is complete.
| Follow this link for more information about the New Product program. | Top |
Experience Program Rates (Rates are for 2008/2009)
Tasting Program (Rates are for 2008/2009)
There is a bar rental charge to participate in the program and products used for sampling are charged to the supplier at LCBO landed cost.
$17.25 per day + GST/PST Bar Rental Cost & $9.00 per day flat rate charity fee*
$159.00 per day + GST for an LCBO hosted tasting
*The $9.00 flat rate charity fee added to tastings is donated by the LCBO to charity.
| Follow this link for more information about the Tasting program. | Top |
Thursday Night Tasting Program (Rates is for 2008/2009)
The regular bar rental charge to participate in the program is waived for Thursday night tastings if the tasting is hosted by agency staff.
$9.00 charity flat rate will be charged per tasting session, per store. The full amount of which is donated to charity.
Products used for sampling are charged to the supplier/agent at LCBO landed cost.
| Link to more information about the Thursday Night "Discovery" Tasting program. | Top |
New - In-store Tasting Guidelines
The In-Store Tasting guidelines have been developed to make participants of the program aware of their responsibilities before applying for in-store tastings or when demonstrating.
Special Events Program (Rates is for 2008/2009)
Customers may now sample product selections without making a charitable contribution. Each event will include a $9.00 charity charge, billed to the host agent, which will appear on invoices as "ITPCF."
| Follow this link for more information about the Special Events program. | Top |
Advertising Program Rates (Rates are for 2008/2009)
Free Standing Inserts
| Option | Rate |
Inside and back spots |
$8,900 |
Value Inside and back spots |
$3,500 |
| Follow this link for more information about FSIs. | Top |
Radio
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Radio Advertising. | Top |
Newspaper Ads
Coop advertising costs will be negotiated on a case by case basis.
| Follow this link for more information about Newspaper Advertising. | Top |
FOOD & DRINK Magazine
| Follow this link for more information about the FOOD & DRINK Magazine. | Top |
Other Program Rates (Rates are for 2008/2009)
Marketing & Product Guide Subscription
Subscriptions to the Marketing & Product Guide (13 per year), updates and companion books can be purchased from the LCBO for $100.00. Publications are distributed to subscribers as they are produced.
Send your completed application form and cheque to:
Marketing & Product Guide Subscriptions
LCBO
Marketing Communications Department, #903
55 Lake Shore Blvd. East
Toronto, Ontario M5E 1A4
Application form must be received before March 1, 2008.