The LCBO’s Promotional Programs provide a range of exciting opportunities for suppliers to generate increased sales. The core strategy focuses on total program integration across all communication channels: in-store themed signage, customer publications, special events, tastings, advertising and the Internet.

Forward planning is made easy with the Annual Promotional Calendar which outlines 13 Promotional Turns within the fiscal year and the first two of the next fiscal year.

Each Promotional Turn (PT) is aligned with the LCBO Reporting Period and lasts four weeks, with the following exceptions:

Application Deadlines

The chart below outlines the start and end dates as well as shipping dates of all Promotional Turns for the LCBO’s upcoming fiscal year.

  Promotional Turn Promotional Turn Dates Application Deadlines
All Display programs and their Support programs Discovery Shelf extenders and all stand alone support programs
1 Spain & Portugal March 29
April 25, 2009		 October 26, 2007 July 25, 2008
2 Open for Summer April 26
May 23, 2009
3 White Spirits May 24
June 20, 2009
4 Ready to Drink June 21
July 18, 2009		 October 24, 2008 October 24, 2008
5 Beer July 19
Aug 15, 2009
6 Local Restaurateurs Aug 16
Sept 12, 2009
7 Ontario Wines Sept 13
Oct 10, 2009
8 Whisky Oct 11
Nov 7, 2009		 January 23, 2009
9 Holiday I Nov 8
Nov 28, 2009
10 Holiday II Nov 29, 2009
Jan 2, 2010
11 Value All Play Jan 3
Jan 30, 2010		 May 8, 2009
12 Medal Winners Jan 31
Feb 27, 2010
13 White Wines Feb 28
Mar 27, 2010
2010/11
1 Liqueurs March 28
April 24, 2010		 October 24, 2008 July 24, 2009
2 France April 25
May 22, 2010
3 TBD May 23
June 19, 2010


Note:Suppliers invited to participate in the Pod Displays program will be notified of the invitation for the specific Promotional Turn their product will be featured in by the Stand Alone Programs application date of that turn.

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