The LCBO’s Promotional Programs provide a range of exciting opportunities for suppliers to generate increased sales. The core strategy focuses on total program integration across all communication channels: in-store themed signage, customer publications, special events, tastings, advertising and the Internet.
Each Promotional Turn (PT) is aligned with the LCBO Reporting Period and lasts four weeks.
The chart below outlines the start and end dates of all Promotional Turns for the LCBO’s upcoming fiscal year.
| Promotional Turn | Promotional Turn Dates | Application Deadlines: All Display programs and their Support programs |
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| 1 | Wine | Mar 28 Apr 24, 2010 |
August 14, 2009 | |
| 2 | France | Apr 25 May 22, 2010 |
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| 3 | Patio Season | May 23 Jun 19, 2010 |
October 23, 2009 | |
| 4 | Patio Season | Jun 20 Jul 17, 2010 |
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| 5 | Beer | Jul 18 Aug 14, 2010 |
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| 6 | Best of Summer | Aug 15 Sep 11, 2010 |
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| 7 | Ontario Wines | Sep 12 Oct 9, 2010 |
February 12, 2010 | |
| 8 | Whisky & Beer | Oct 10 Nov 6, 2010 |
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| 9 | Holiday I | Nov 7 Dec 4, 2010 |
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| 10 | Holiday II | Dec 5, 2010 Jan 1, 2011 |
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| 11 | Shop & Save Event | Jan 2 Jan 29, 2011 |
May 28, 2010 | |
| 12 | Classic Cocktails | Jan 30 Feb 26, 2011 |
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| 13 | Argentina & Chile | Feb 27 Mar 26, 2011 |
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| 2011/12 | ||||
| 1 | TBD | Mar 27 Apr 23, 2011 |
TBD | |
| 2 | TBD | Apr 24 May 21, 2011 |
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