The LCBO’s Promotional Programs provide a range of exciting opportunities for suppliers to generate increased sales. The core strategy focuses on total program integration across all communication channels: in-store themed signage, customer publications, special events, tastings, advertising and new media.
With the exception of P9 and P10, each promotional turn is aligned with the LCBO reporting period and lasts four weeks. Promotional Turn 9 is 3 weeks and promotional turn 10 is 5 weeks.
The table below outlines each Promotional Turn's start and end dates as well as application deadlines for Displays and Support Programs.
Access to Merchandising Promotions Tracking System is needed to apply to these programs.