LCBO Trade Resources Online

Promotional Calendar | Turn 2 Apr 26 - May 23 /09

Open for Summer - Turn 2 Apr 26 - May 23, 2009

Throw open the windows, turn down the heat and prepare for spring with the LCBO’s Open For Summer promotion. Whether stocking the cottage or gathering friends for an early season event, you’ll find everything you need to open for summer – from great wines to summer savvy spirits and an unbeatable selection of beers and ready to drink.

Programs	April 26 - May 23, 2009	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	BRTD	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Spirits	1
Pod Display 3	Spirits	1
Hero Display	Ready to Drink	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beer	1
End Aisle 2	Spirits	1
End Aisle 3	Beer	1
End Aisle 4	Wines	2
End Aisle 5	Spirits	1
End Aisle 6	Ready to Drink	1
End Aisle 7	Spirits	1
End Aisle 8	Beer	2
End Aisle 9	Ready to Drink	2
End Aisle 10	Spirits	1
End Aisle 11	Spirits	1
End Aisle 12	Ready to Drink	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	Ready to Drink	1
End Aisle 16	Spirits	1
End Aisle 17	Ready to Drink	1
End Aisle 18	Spirits	1
End Aisle 19	Beer	1
End Aisle 20	Spirits	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits	New Flavours	16
Mini Thematic BRTD	Ready to Drink	16
Seasonal Blockpiles	BRTD
Tactical Occasions	Mother's Day
Multi Cultural Events
Food & Drink Magazine	Early Summer Edition
Newspaper Free Standing Insert	Open for Summer
Radio	No sold opportunities