LCBO Trade Resources Online

Promotional Calendar | Turn 3 May 24 - Jun 20 / 09

White Spirits - Turn 3 May 24 - Jun 20, 2009

Want to know what’s white hot this summer? Spirits. They’re versatile, sophisticated and crowd-pleasing; ready to serve straight over ice or as the base of many a stunning cocktail. Customer interest is growing faster than you can say ‘Cosmo’. Prepare to be wowed by the best products, recipes and beverage trends.

Programs	May 24 - June 20, 09	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Spirits	1
Pod Display 3	Spirits	1
Hero Display	Spirits	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	Spirits	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	Spirits	1
End Aisle 7	Spirits	1
End Aisle 8	Spirits	2
End Aisle 9	Spirits	2
End Aisle 10	Spirits	1
End Aisle 11	Spirits	1
End Aisle 12	Spirits	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	Spirits	1
End Aisle 16	Spirits	1
End Aisle 17	Spirits	1
End Aisle 18	Spirits	1
End Aisle 19	Spirits	1
End Aisle 20	Spirits	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines	Special Occasions	16	Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits	Special Occasions	16
Mini Thematic BRTD	Special Occasions	16
Seasonal Blockpiles	BRTD
Tactical Occasions	Father's Day
Multi Cultural Events
Food & Drink Magasine
Newspaper Free Standing Insert	White Spirits
Newspaper Free Standing Insert	Father's Day
Radio	No sold opportunities