LCBO Trade Resources Online

Promotional Calendar | Turn 5 July 19 - Aug. 15, 2009

Beer - Turn 5 July 19 - Aug 15, 2009

With the best selection of beers from the four corners of the world to our very own Ontario doorstep, from Singapore to San Francisco and Glasgow to Guelph, you’ll discover the world’s best right here. Where else can you find over 340 beers from more than 40 countries? Welcome to the LCBO: your headquarters for beer.

Programs	July 19 - Aug 15, 09	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Beer	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Beer	1
Pod Display 3	Beer	1
Hero Display	Beer	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beer	1
End Aisle 2	Beer	1
End Aisle 3	Beer	1
End Aisle 4	Beer	2
End Aisle 5	Beer	1
End Aisle 6	Beer	1
End Aisle 7	Beer	1
End Aisle 8	Beer	2
End Aisle 9	Beer	2
End Aisle 10	Beer	1
End Aisle 11	Beer	1
End Aisle 12	Beer	2
End Aisle 13	Beer	1
End Aisle 14	Beer	1
End Aisle 15	Beer	1
End Aisle 16	Beer	1
End Aisle 17	Beer	1
End Aisle 18	Beer	1
End Aisle 19	Beer	1
End Aisle 20	Beer	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits	Gin	16
Mini Thematic BRTD
Seasonal Blockpiles	BRTD
Tactical Occasions	Civic Holiday
Multi Cultural Events	Caribana
Food & Drink Magazine
Newspaper Free Standing Insert	Beers
Radio	No sold opportunities