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Promotional Calendar | Turn 6 Aug.16 - Sep 12, 2009

Local Restaurateurs - Turn 6 Aug 16 - Sep 12, 2009

A brand new promotion, Local Restaurateurs celebrates great local cuisine and wonderful beverage pairings from all categories. Taking an exciting opportunity to satisfy Ontario’s growing “locavore” population, and capitalizing on increasing public interest in all things local, our journey will uncover great local recipes sourced from around the province and expertly offer the perfect match, from food-friendly beer, surprising cocktail pairings and, of course, heavenly wine matches.

Programs	Aug 16 - Sept 12, 2009	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Wine	1
Pod Display 3	Wine	1
Hero Display	Spirits	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beer	1
End Aisle 2	European Wines	1
End Aisle 3	New World Wines	1
End Aisle 4	Spirits	2
End Aisle 5	Ontario Wines	1
End Aisle 6	Spirits	1
End Aisle 7	Spirits	1
End Aisle 8	Ready to Drink	2
End Aisle 9	New World Wines	2
End Aisle 10	European Wines	1
End Aisle 11	Spirits	1
End Aisle 12	Spirits	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	Spirits	1
End Aisle 16	New World Wines	1
End Aisle 17	Spirits	1
End Aisle 18	New World Wines	1
End Aisle 19	Spirits	1
End Aisle 20	Ontario Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	1 Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	1 Tastings mandatory
Mini Thematic Spirits	Rum	16
Mini Thematic BRTD
Seasonal Blockpiles	BRTD
Tactical Occasions	Labour Day
Multi Cultural Events
Food & Drink Magazine	Autumn Edition
Newspaper Free Standing Insert	Local Restaurateurs
Radio	No sold opportunities