Promotional Calendar | Turn 8 Oct 11 - Nov 7, 2009

Nothing makes a statement like whisky. Following a series of breakthrough promotions for the category, the strategy of positioning whisky as the spirit of character, quality and outstanding versatility to new and existing audiences will continue. Spanning traditional tastes and contemporary culture, whisky basks in a unique place that captures the imagination. From the Canadian classics to Highland Scotches, whisky in all its guises will be celebrated in unmistakable fashion in one of the best category retail showcases in the world.