LCBO Trade Resources Online

Promotional Calendar | Turn 9 Nov 8 - Nov 28, 2009

Holiday I - Turn 9 Nov 8 - Nov 28, 2009

From premium beers from home and afar, wines red and white that’ll make you the star, to inspirational spirits both classic and new, and gifting solutions made just for you. Ideas abound at the LCBO – from inspirational premium gift ideas to seasonal staples; for cocktail and dinner parties to gatherings cosy or glamourous, you’ll find all you need under one roof. So deck the halls and prepare for great company and the year’s best celebrations – we’ve got it all covered at the LCBO.

Programs	Nov 8 - Nov 28, 09	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	No Pod Displays this Promotional Turn
Pod Display 2
Pod Display 3
Hero Display	New World Wines	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	European Wines	1
End Aisle 2	Ontario Wines	1
End Aisle 3	New World Wines	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	European Wines	1
End Aisle 7	Ready to Drink	1
End Aisle 8	Spirits	2
End Aisle 9	New World Wines	2
End Aisle 10	Spirits	1
End Aisle 11	European Wines	1
End Aisle 12	New World Wines	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	New World Wines	1
End Aisle 16	Ontario Wines	1
End Aisle 17	Spirits	1
End Aisle 18	European Wines	1
End Aisle 19	Ontario Wines	1
End Aisle 20	Beer	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits	Cognacs / Brandy	16
Mini Thematic BRTD	Ultra Premium Beer	16
Seasonal Blockpiles	Holiday Gifts
Tactical Occasions	Nouveau
Multi Cultural Events
Food & Drink Magasine	Holiday Edition
Newspaper Free Standing Insert	Holiday Entertainment Guide
Newspaper Free Standing Insert	Holiday Gift Catalogue
Radio	No sold opportunities