LCBO Trade Resources Online

Promotional Calendar | Turn 10 Nov 29, 2009 - Jan 2, 2010

Holiday II - Turn 10 Nov 29, 2009 - Jan 2, 2010

From premium beers from home and afar, wines red and white that’ll make you the star, to inspirational spirits both classic and new, and gifting solutions made just for you. Ideas abound at the LCBO – from inspirational premium gift ideas to seasonal staples; for cocktail and dinner parties to gatherings cosy or glamourous, you’ll find all you need under one roof. So deck the halls and prepare for great company and the year’s best celebrations – we’ve got it all covered at the LCBO.

Programs	Nov 29, 2009 - Jan 2, 2010	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	No Pod Displays this Promotional Turn
Pod Display 2
Pod Display 3
Hero Display	Spirits	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	Spirits	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	Spirits	1
End Aisle 7	Spirits	1
End Aisle 8	Spirits	2
End Aisle 9	Ontario Wines	2
End Aisle 10	Ontario Wines	1
End Aisle 11	Spirits	1
End Aisle 12	New World Wines	2
End Aisle 13	Beer	1
End Aisle 14	Beer	1
End Aisle 15	Ontario Wines	1
End Aisle 16	Ready to Drink	1
End Aisle 17	Spirits	1
End Aisle 18	Spirits	1
End Aisle 19	European Wines	1
End Aisle 20	European Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines
Mini Thematic Spirits
Mini Thematic BRTD
Seasonal Blockpiles	Holiday Gifts
Tactical Occasions	Christmas
Tactical Occasions	New Year's
Multi Cultural Events
Food & Drink Magasine
Newspaper Free Standing Insert	Holiday Dinner
Newspaper Free Standing Insert	New Year's Eve
Radio	No sold opportunities