LCBO Trade Resources Online

Promotional Calendar | Turn 11 Jan 3 - Jan 30, 2010

Turn 11 - Value All Play - Jan 3 - Jan 30, 2010

Shake off the winter blues and enjoy great value at the LCBO! In the first promotion of its kind, a host of LTOs, BAMs and great value offers will keep consumers buzzing with excitement throughout January. With products in all categories showcased, with a special focus on large formats and gift card redemption, there will be something for everyone to enjoy.

Programs	Jan 3 - Jan 30, 2010	Spots	Signage Support	Support Programs	Experience Programs
Pod 1	Wine	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod 2	Spirits	1
Pod 3	Spirits	1
Hero Display	Beer	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	New World Wines	1
End Aisle 4	Ready to Drink	2
End Aisle 5	Spirits	1
End Aisle 6	Ontario Wines	1
End Aisle 7	Beer	1
End Aisle 8	Spirits	2
End Aisle 9	New World Wines	2
End Aisle 10	Spirits	1
End Aisle 11	Spirits	1
End Aisle 12	Beer	2
End Aisle 13	Ontario Wines	1
End Aisle 14	Spirits	1
End Aisle 15	Ready to Drink	1
End Aisle 16	New World Wines	1
End Aisle 17	Spirits	1
End Aisle 18	Beer	1
End Aisle 19	Ontario Wines	1
End Aisle 20	Spirits	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines
Mini Thematic Spirits
Mini Thematic BRTD
Seasonal Blockpiles
Tactical Occasions
Multi Cultural Events	Robbie Burns Day
Food & Drink Magasine	Winter Edition
Newspaper Free Standing Insert	Value All Play
Newspaper Free Standing Insert	Super Bowl
Radio	No sold opportunities