LCBO Trade Resources Online

Promotional Calendar | Turn 13 Feb 28 - March 27, 2010

White Wines - Turn 13 Feb 28 - March 27, 2010

Building on the spectacular success of 2008’s Wine 101 promotion, White Wines will focus solely on this wide ranging and highly popular category. Bringing straightforward and engaging information to the ready-whetted appetite of Ontario consumers just in time for summer, this promotion will see us equipped with everything we need to navigate a summer of entertaining with deliciously chilled glasses of white!

Programs	Feb 28 - March 27, 2010	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Wines	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Wines	1
Pod Display 3	Wines	1
Hero Display	Ontario Wines	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	European Wines	1
End Aisle 2	New World Wines	1
End Aisle 3	Ontario Wines	1
End Aisle 4	New World Wines	2
End Aisle 5	European Wines	1
End Aisle 6	New World Wines	1
End Aisle 7	European Wines	1
End Aisle 8	New World Wines	2
End Aisle 9	Ontario Wines	2
End Aisle 10	New World Wines	1
End Aisle 11	New World Wines	1
End Aisle 12	European Wines	2
End Aisle 13	New World Wines	1
End Aisle 14	Ontario Wines	1
End Aisle 15	New World Wines	1
End Aisle 16	Ontario Wines	1
End Aisle 17	New World Wines	1
End Aisle 18	New World Wines	1
End Aisle 19	European Wines	1
End Aisle 20	Ontario Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines	Argentina	16	Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits
Mini Thematic BRTD
Seasonal Blockpiles
Tactical Occasions
Multi Cultural Events	St. Patrick's Day
Food & Drink Magazine	Spring Edition
Newspaper Free Standing Insert	White Wines
Radio	No sold opportunities