Promotional Calendar: 2011/2012

Promotional Calendar | Turn 1 March 28 - April 24, 2010

Wine can be overwhelming and intimidating - let alone trying to marry the right wine with the appropriate food match. This period, the LCBO will distill it down for the customer helping them confidently pair wine with their food, no matter what's on the menu. We will offer simple, everyday food and wine pairings, whether it's take out from your local pizza parlour or Thai restaurant or something you've put together from the freezer - there's a match for every option. Planning to spend some extra time preparing a home cooked meal? We've got wine matches (and recipes) for those occasions too. We've made it simple. It's a match.

Programs

Product Category

Spots Signage Support Support Programs Experience Programs
Wines 1 Signage & Pricer Cards Support Program optional See section for details
Wines 1
Wines 1
Wines 1 Backer Card & Pricer Card

1 Support Program mandatory

20 Tastings mandatory

Wines 1
Wines 1
Wines 1
Wines 2
Wines 1
Wines 1
Wines 1
Wines 2
Wines 2
Wines 1
Wines 1
Wines 2
Wines 1
Wines 1
Wines 1
Wines 1
Wines 1
Wines 1
Wines 1
Wines 1
All Categories 65 Shelf Extender Strip

1 Support Program mandatory

Tastings recommended

All Categories 9
All Categories 5

Mini Thematic Wines

    Internal and/or external components 1 Support Program recommended Tastings mandatory
Tequila 16
   
Seasonal Blockpiles
 
Tactical Occasions
Easter
Multi Cultural Events
Passover
 

Wines

Easter
No sold opportunities

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