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Promotional Calendar | Turn 1 Mar 28 - Apr 24, 2010

Liqueurs - Turn 1 Mar 28 - Apr 24, 2010

A simple splash of an exotic liqueur can be all it takes to add some red carpet glamour to a regular cocktail. But fashion isn’t the only place to find these renaissance spirits. Liqueurs are as versatile as they are varied: In cocktails, as after-dinner sippers, baked into recipes and sauces or glamourizing desserts, liqueurs are a simple and instant style upgrade. This promotion will make liqueurs more accessible than ever, helping people to understand their variety and many uses.

Programs	Mar 28 - Apr 24, 2010	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits	1	Signage & Pricer Cards	No Support Program available	See section for details
Pod Display 2	Spirits	1
Pod Display 3	Spirits	1
Hero Display	Spirits	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	Spirits	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	Spirits	1
End Aisle 7	Spirits	1
End Aisle 8	Spirits	2
End Aisle 9	Spirits	2
End Aisle 10	Spirits	1
End Aisle 11	Spirits	1
End Aisle 12	Spirits	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	Spirits	1
End Aisle 16	Spirits	1
End Aisle 17	Spirits	1
End Aisle 18	Spirits	1
End Aisle 19	Spirits	1
End Aisle 20	Spirits	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits	Tequila	16
Mini Thematic BRTD
Seasonal Blockpiles
Tactical Occasions	Easter
Multi Cultural Events	Passover
Food & Drink Magazine
Newspaper Free Standing Insert	Liqueurs
Newspaper Free Standing Insert	Easter
Radio	No sold opportunities