Promotional Calendar | Turn 1 March 28 - April 24, 2010
Wine can be overwhelming and intimidating - let alone trying to marry the right wine with the appropriate food match. This period, the LCBO will distill it down for the customer helping them confidently pair wine with their food, no matter what's on the menu. We will offer simple, everyday food and wine pairings, whether it's take out from your local pizza parlour or Thai restaurant or something you've put together from the freezer - there's a match for every option. Planning to spend some extra time preparing a home cooked meal? We've got wine matches (and recipes) for those occasions too. We've made it simple. It's a match.
| Programs | Product Category |
Spots | Signage Support | Support Programs | Experience Programs |
| Wines | 1 | Signage & Pricer Cards | Support Program optional | See section for details | |
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | Backer Card & Pricer Card | |||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 2 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 2 | ||||
| Wines | 2 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 2 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| Wines | 1 | ||||
| All Categories | 65 | Shelf Extender Strip | |||
| All Categories | 9 | ||||
| All Categories | 5 | ||||
| Internal and/or external components | 1 Support Program recommended | Tastings mandatory | |||
| Tequila | 16 | ||||
Seasonal Blockpiles |
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Tactical Occasions |
Easter | ||||
Multi Cultural Events |
Passover | ||||
Wines |
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| Easter | |||||
| No sold opportunities | |||||