LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 2 Apr 25 - May 22, 2010

France - Turn 2 Apr 25 - May 22, 2010

To take in the scents of lavender and herbs in Provence, to wonder at the sight of Paris by night, or bask among the rolling vineyards of Burgundy is to experience the uniqueness of a life like no other. France is more than a country, and its wines are more than the product of its legendary vines. The limelight shines on France and its wonderful wines, spirits and liqueurs. Vive la France!

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Ready To Drink	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Wines	1
Pod Display 3	Wines	1
Hero Display	Wines	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Wines	1
End Aisle 2	Spirits	1
End Aisle 3	Wines	1
End Aisle 4	Wines	2
End Aisle 5	Wines	1
End Aisle 6	Wines	1
End Aisle 7	Spirits	1
End Aisle 8	Wines	2
End Aisle 9	Spirits	2
End Aisle 10	Wines	1
End Aisle 11	Wines	1
End Aisle 12	Wines	2
End Aisle 13	Wines	1
End Aisle 14	Beer	1
End Aisle 15	Wines	1
End Aisle 16	Wines	1
End Aisle 17	Wines	1
End Aisle 18	Wines	1
End Aisle 19	Spirits	1
End Aisle 20	Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Mini Thematic Wines			Internal and/or external components	1 Support Program recommended	Tastings mandatory
Mini Thematic Spirits
Mini Thematic BRTD
Seasonal Blockpiles
Tactical Occasions	Mother's Day
Multi Cultural Events	Victoria Day
Food & Drink Magazine
Newspaper Free Standing Insert	France
Radio	No sold opportunities