Promotional Calendar | Turn 4 June 20 - July 17, 2010

Canadians look forward to patio season all year. Patio Season is a phrase that conjures up thoughts of warm sunny days, relaxing with friends and enjoying refreshing drinks. During Periods 3 and 4 combined, the LCBO shows customers how to make the most of this short-lived season in their own home and backyard with easy-to-prepare or ready-to-enjoy drink solutions. Highlighting products from the Spirits and Ready-To-Drink categories, this promotion will showcase a variety of refreshing classic summer cocktail recipes and pre-mixed drinks. Customers have the choice of a ready-to-drink solution for when the occasion calls for no effort and a more inspired version they can prepare themselves when they want to customize a drink or impress their guests.