LCBO Trade Resources Online

Promotional Calendar | Turn 5 July 18 - Aug. 14, 2010

Beer - Turn 5 July 19 - Aug 15, 2009

340 Beers. 41 Countries. 1 Destination. The LCBO is Ontario's beer headquarters. From mainstream favourites to the unique and exotic. From proudly produced local brews to the best beers imported from around the globe. The LCBO boasts an impressive selection of beer. Available in a variety of convenient formats and offering customers both premium selects and great value products, the LCBO has beer covered.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Beer	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Beer	1
Pod Display 3	Beer	1
Hero Display	Beer	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beer	1
End Aisle 2	Beer	1
End Aisle 3	Beer	1
End Aisle 4	Beer	2
End Aisle 5	Beer	1
End Aisle 6	Beer	1
End Aisle 7	Beer	1
End Aisle 8	Beer	2
End Aisle 9	Beer	2
End Aisle 10	Beer	1
End Aisle 11	Beer	1
End Aisle 12	Beer	2
End Aisle 13	Beer	1
End Aisle 14	Beer	1
End Aisle 15	Beer	1
End Aisle 16	Beer	1
End Aisle 17	Beer	1
End Aisle 18	Beer	1
End Aisle 19	Beer	1
End Aisle 20	Beer	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.