LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 6 August 15 - September 12, 2010

Best of Summer - Turn 6 Aug 15 - Sep 11, 2010

It's not over yet. Although late August sets in motion a gearing up for the busyness of Fall, we know that consumers want to savour the relaxed sunny days of summer for as long as they can. The LCBO wants to help customers stretch summer out for a few more weeks by showcasing some of the best products we offer for summer enjoyment and entertaining including our most popular products, top sellers, best values and best-in-category products.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits: 4 new products	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Wine: 4 Summer Rosés	1
Pod Display 3	Wine: 4 new products	1
Hero Display	Spirits: Summer's signature cocktails	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beer: Single serve beers	1
End Aisle 2	Wine: The hottest red varietals	1
End Aisle 3	Wine: The hottest white varietals	1
End Aisle 4	Spirits: 3 best Vodkas for a Caesar	2
End Aisle 5	Wine: 3 best values over $10	1
End Aisle 6	Spirits: Best whiskies for mixed drinks	1
End Aisle 7	Spirits: 3 best rums for a Mojito	1
End Aisle 8	Ready to Drink: Top 3 RTD flavours of summer	2
End Aisle 9	Wine: 3 Ontario VQA under $15	2
End Aisle 10	Wine: 3 best values under $10	1
End Aisle 11	Spirits:Summer's best flavoured vodkas	1
End Aisle 12	Spirits: Best for portability (PET)	2
End Aisle 13	Spirits: Top 3 best buys	1
End Aisle 14	Spirits / Ready to Drink: Top 3 picks for a great Margarita	1
End Aisle 15	Spirits: Top 3 gins for a classic Martini	1
End Aisle 16	Wine: 3 popular sparkling wines	1
End Aisle 17	Spirits / Ready to Drink: This summer's hottest tropical flavours	1
End Aisle 18	Wine: Top summer food wines - Versatile wines that match with our favourite summer foods.	1
End Aisle 19	Spirits: Summer's best Liqueurs on ice	1
End Aisle 20	Wine: Summer's best organic wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	1 Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.