LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 8 October 10 - November 6, 2010

TBD - Turn 8 October 10 - November 6, 2010

Whisky comes with heaps of heritage, it's true. But these days, there are no rules to how one can consume whisky. Affable, easy-drinking Canadian whisky, with cola or ginger ale, single-malts neat, or enjoying a Caesar made with whisky are just a few ways this spirit can be enjoyed. During the month of October, the LCBO showcases this stylish, sophisticated and versatile spirit. The promotion will encourage customers to learn about and find their unique whisky style.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Whisky & Beer	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Whisky & Beer	1
Pod Display 3	Whisky & Beer	1
Hero Display	Whisky & Beer	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Whisky	1
End Aisle 2	Whisky	1
End Aisle 3	Whisky	1
End Aisle 4	Whisky	2
End Aisle 5	Whisky	1
End Aisle 6	Whisky	1
End Aisle 7	Whisky	1
End Aisle 8	Whisky	2
End Aisle 9	Whisky	2
End Aisle 10	Whisky	1
End Aisle 11	Whisky	1
End Aisle 12	Whisky	2
End Aisle 13	Whisky	1
End Aisle 14	Whisky	1
End Aisle 15	Whisky	1
End Aisle 16	Whisky	1
End Aisle 17	Whisky	1
End Aisle 18	Whisky	1
End Aisle 19	Whisky	1
End Aisle 20	Whisky	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.