LCBO Trade Resources Online

Promotional Calendar | Turn 9 November 7 - December 4, 2010

TBD - Turn 9 November 7 - December 4, 2010

It’s time to get together and the LCBO is the one-stop shop for holiday gift ideas and entertaining essentials that will help make your gift giving and entertaining "effortless." From wine, to beer, to spirits we’ll share with customers what’s new, and worth trying. Our team of talented experts will help showcase some of the best beverage alcohol products from around the world. From essentials for the holiday bar, and the perfect drink match to any festive meal to the perfect selection of unique and special gifts. We’ve got all the holidays covered.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	No Pod Displays this Promotional Turn
Pod Display 2
Pod Display 3
Hero Display	New World Wines	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	European Wines	1
End Aisle 2	Ontario Wines	1
End Aisle 3	New World Wines	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	European Wines	1
End Aisle 7	Ready to Drink	1
End Aisle 8	Spirits	2
End Aisle 9	New World Wines	2
End Aisle 10	Spirits	1
End Aisle 11	European Wines	1
End Aisle 12	New World Wines	2
End Aisle 13	Spirits	1
End Aisle 14	Spirits	1
End Aisle 15	New World Wines	1
End Aisle 16	Ontario Wines	1
End Aisle 17	Spirits	1
End Aisle 18	European Wines	1
End Aisle 19	Ontario Wines	1
End Aisle 20	Beer	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.