LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 10 December 5, 2010 - January 1, 2011

TBD - Turn 10 December 5, 2010 - January 1, 2011

It’s time to get together and the LCBO is the one-stop shop for holiday gift ideas and entertaining essentials that will help make your gift giving and entertaining "effortless." From wine, to beer, to spirits we’ll share with customers what’s new, and worth trying. Our team of talented experts will help showcase some of the best beverage alcohol products from around the world. From essentials for the holiday bar, and the perfect drink match to any festive meal to the perfect selection of unique and special gifts. We’ve got all the holidays covered.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	No Pod Displays this Promotional Turn
Pod Display 2
Pod Display 3
Hero Display	Spirits	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	Spirits	1
End Aisle 4	Spirits	2
End Aisle 5	Spirits	1
End Aisle 6	Spirits	1
End Aisle 7	Spirits	1
End Aisle 8	Spirits	2
End Aisle 9	Ontario Wines	2
End Aisle 10	Ontario Wines	1
End Aisle 11	Spirits	1
End Aisle 12	New World Wines	2
End Aisle 13	Beer	1
End Aisle 14	Beer	1
End Aisle 15	Ontario Wines	1
End Aisle 16	Ready to Drink	1
End Aisle 17	Spirits	1
End Aisle 18	Spirits	1
End Aisle 19	European Wines	1
End Aisle 20	European Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.