LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 11 January 2 - 29, 2011

TBD - Turn 11 January 2 - 29, 2011

It’s the time of year to compete for consumers’ share of wallet. Deep discounts and aggressive promotion of value-for-dollar products will provide compelling reasons to shop the LCBO. Three week-long sales, supported with newspaper Free Standing Insert advertisements and rotating in-store displays will drive traffic to stores. The 2009 Shop & Save Event promotion was a massive success – 2010 will be a repeat performance.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Wine	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Spirits	1
Pod Display 3	Spirits	1
Hero Display	Beer	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits	1
End Aisle 2	Spirits	1
End Aisle 3	New World Wines	1
End Aisle 4	Ready to Drink	2
End Aisle 5	Spirits	1
End Aisle 6	Ontario Wines	1
End Aisle 7	Beer	1
End Aisle 8	Spirits	2
End Aisle 9	New World Wines	2
End Aisle 10	Spirits	1
End Aisle 11	Spirits	1
End Aisle 12	Beer	2
End Aisle 13	Ontario Wines	1
End Aisle 14	Spirits	1
End Aisle 15	Ready to Drink	1
End Aisle 16	New World Wines	1
End Aisle 17	Spirits	1
End Aisle 18	Beer	1
End Aisle 19	Ontario Wines	1
End Aisle 20	Spirits	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.