LCBO Trade Resources Online

Promotional Calendar | Turn 12 January 30 - February 26, 2011

TBD - Turn 12 January 30 - February 26, 2011

The Classic Cocktails promotion will showcase the legendary pours that have shaken and stirred their way to fame. Why these drinks are considered classics may be thanks to their origins, but more likely because they’re delicious and incredibly simple to prepare.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Spirits	1
Pod Display 3	Spirits	1
Hero Display	Cosmopolitan: Vodka	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Sea Breeze: Vodka	1
End Aisle 2	Martini: Vodka	1
End Aisle 3	Whisky Sour: Whisky	1
End Aisle 4	Daiquiri: Rum	2
End Aisle 5	Moscow Mule: Vodka	1
End Aisle 6	Manhattan: Whisky	1
End Aisle 7	Tom Collins: Gin	1
End Aisle 8	Margarita: Tequila	2
End Aisle 9	Bloody Mary: Vodka	2
End Aisle 10	Cuba Libre: Rum	1
End Aisle 11	Mint Julip: Whisky	1
End Aisle 12	Mojito: Rum	2
End Aisle 13	Old Fashioned: Whisky	1
End Aisle 14	Martini: Gin	1
End Aisle 15	Rusty Nail: Whisky	1
End Aisle 16	Negroni: Gin	1
End Aisle 17	Tequila Sunrise: Tequila	1
End Aisle 18	Caipirinha: Cachaca	1
End Aisle 19	Side Car: Brandy	1
End Aisle 20	Sazarac: Whisky	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.