LCBO Trade Resources Online



Promotional Calendar: 2011/2012

Promotional Calendar | Turn 13 February 27 - March 26, 2011

TBD - Turn 3 May 23 - June 19, 2010

Wine critics and value conscious wine drinkers agree that the Argentinean full-bodied Malbecs and the clean fruity Chilean Cabernet Sauvignons are excellent value-for-money. The Argentina and Chile promotion will introduce to our customers all the wine styles these countries have to offer.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Argentina / Chile	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Argentina / Chile	1
Pod Display 3	Argentina / Chile	1
Hero Display	Argentina / Chile	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Chile	1
End Aisle 2	Malbec - Argentina	1
End Aisle 3	Cabernet Sauvignon - Chile	1
End Aisle 4	New - Argentina	2
End Aisle 5	New - Chile	1
End Aisle 6	Argentina	1
End Aisle 7	Chile	1
End Aisle 8	Argentina	2
End Aisle 9	Chile	2
End Aisle 10	Argentina	1
End Aisle 11	Chile	1
End Aisle 12	Argentina	2
End Aisle 13	Chile	1
End Aisle 14	Argentina	1
End Aisle 15	Chile	1
End Aisle 16	Argentina	1
End Aisle 17	Chile	1
End Aisle 18	Argentina	1
End Aisle 19	Chile	1
End Aisle 20	Argentina	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.