LCBO Trade Resources Online

Promotional Calendar | Turn 1 March 27 - April 23, 2011

TBD - Turn 1 March 27 - April 23, 2011

Spring is the perfect time to present our best selection of the next trendsetting products across all product categories.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Wines	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Beer OCB pack	1
Pod Display 3	Spirits Cocktails	1
Hero Display	Spirits Vodka	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Beers Oak Aging	1
End Aisle 2	Spirits Cocktails	1
End Aisle 3	Spirits Whisky	1
End Aisle 4	Wines Pinot Grigio	2
End Aisle 5	Wines Rosés	1
End Aisle 6	Spirits Vodka	1
End Aisle 7	Spirits Vodka/Rum	1
End Aisle 8	Wines Red Blends & Sparkling	2
End Aisle 9	Wines Sparkling	2
End Aisle 10	Spirits Hot New Coolers	1
End Aisle 11	Spirits Hidden Gems	1
End Aisle 12	Wines Hot Styles	2
End Aisle 13	Beers Wheat Beers	1
End Aisle 14	Wines White Blends	1
End Aisle 15	Spirits Aged Rum	1
End Aisle 16	Beers Favourite Ales	1
End Aisle 17	Spirits Tequila	1
End Aisle 18	Spirits Hot Style	1
End Aisle 19	Wines Malbec	1
End Aisle 20	Spirits Scotch Whisky	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.