LCBO Trade Resources Online

Promotional Calendar: 2011/2012



Promotional Calendar: 2012/2013

Promotional Calendar | Turn 2 April 24 - May 21, 2011

TBD - Turn 2 April 24 - May 21, 2011

Working with Australian producers and agents, we will showcase new wine styles and invite customers to explore the wide variety of exciting new products.

Programs	May 23 - June 19, 2010	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Australian Wines	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Australian Wines	1
Pod Display 3	Australian Wines	1
Hero Display	Australian Wines	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Australian Beers	1
End Aisle 2	Australian Wines	1
End Aisle 3	Australian Wines	1
End Aisle 4	Australian Wines	2
End Aisle 5	Australian Wines	1
End Aisle 6	Australian Wines	1
End Aisle 7	Australian Wines	1
End Aisle 8	Australian Wines	2
End Aisle 9	Australian Wines	2
End Aisle 10	Australian Wines	1
End Aisle 11	Australian Wines	1
End Aisle 12	Australian Wines	2
End Aisle 13	Australian Wines	1
End Aisle 14	Australian Wines	1
End Aisle 15	Australian Wines	1
End Aisle 16	Australian Wines	1
End Aisle 17	Australian Wines	1
End Aisle 18	Australian Wines	1
End Aisle 19	Australian Wines	1
End Aisle 20	Australian Wines	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.