LCBO Trade Resources Online

Promotional Calendar | Turn 3 May 22 - June 18, 2011

TBD - Turn 3 May 22 - June 18, 2011

Building on the success of the past Spirits and Coolers promotions, Shake It Up will focus again on summer drinks that are delicious and easy to prepare.

Application Details

Spirits: Applications should be brand specific, with a maximum of two SKUs applied for on each end aisle. Spirits brands will be accompanied by one new Ready-To-Drink flavour. Cocktail solutions will be flavour specific.

Ready-To-Drink: Applications will be accepted once new Ready-To-Drink products for Spring 2011 have been approved. Applications should be flavour specific, highlighting new or popular flavours. Only one RTD SKU will be accepted per end.

Programs	Product Category	Spots	Signage Support	Support Programs	Experience Programs
Pod Display 1	Spirits Ready-To-Drink	1	Signage & Pricer Cards	Support Program optional	See section for details
Pod Display 2	Spirits Ready-To-Drink	1
Pod Display 3	Spirits Ready-To-Drink	1
Hero Display	Spirits Ready-To-Drink	1	Backer Card & Pricer Card	1 Support Program mandatory	20 Tastings mandatory
End Aisle 1	Spirits Ready-To-Drink	1
End Aisle 2	Spirits Ready-To-Drink	1
End Aisle 3	Spirits Ready-To-Drink	1
End Aisle 4	Spirits Ready-To-Drink	2
End Aisle 5	Spirits Ready-To-Drink	1
End Aisle 6	Spirits Ready-To-Drink	1
End Aisle 7	Spirits Ready-To-Drink	1
End Aisle 8	Spirits Ready-To-Drink	2
End Aisle 9	Spirits Ready-To-Drink	2
End Aisle 10	Spirits Ready-To-Drink	1
End Aisle 11	Spirits Ready-To-Drink	1
End Aisle 12	Spirits Ready-To-Drink	2
End Aisle 13	Spirits Ready-To-Drink	1
End Aisle 14	Spirits Ready-To-Drink	1
End Aisle 15	Spirits Ready-To-Drink	1
End Aisle 16	Spirits Ready-To-Drink	1
End Aisle 17	Spirits Ready-To-Drink	1
End Aisle 18	Spirits Ready-To-Drink	1
End Aisle 19	Spirits Ready-To-Drink	1
End Aisle 20	Spirits Ready-To-Drink	1
Regular Shelf Extenders	All Categories	65	Shelf Extender Strip	1 Support Program mandatory	Tastings recommended
Discovery Shelf Extenders	All Categories	9
Community Shelf Extenders	All Categories	5
Note: Details on all other promotional opportunities will be communicated at a later date.

Programs

Product Category

Spots

Signage Support

Support Programs

Experience Programs

Pod Display 1

Spirits
Ready-To-Drink

Signage & Pricer Cards

Support Program optional

See section for details

Pod Display 2