The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products. The LCBO offers four Bundled Bonus AIR MILES® options.
Option 1 - "Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®"
Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"
Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"
Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"
See below for specific details of each option.
Option 1
"Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®"
Customers must purchase the two featured products in the same transaction to collect Bundled Bonus AIR MILES®.
Individual products do not have to offer Bonus AIR MILES® if purchased alone.
The two participating products must be different, not size extensions.
Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.
Execution Options:
- On End Aisle
- On-shelf if products are located together in every store.
| Example # | Product | Bonus AIR MILES® per product | Bundled Bonus AIR MILES® | Total Bonus AIR MILES® awarded |
| 1 | Product A | 3 | 5 | 10 |
| Product B | 2 | |||
| 2 | Product A | 0 | 3 | 5 |
| Product B | 2 |
Option 2
"Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"
Customers must purchase two units of the same featured product in the same transaction to collect Bundled Bonus AIR MILES®.
Individual products do not have to offer Bonus AIR MILES® if purchased alone.
Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.
Execution Options:
- On End Aisle
- On Shelf
- On Extender
| Example # | Product | Bonus AIR MILES® per product | Bundled Bonus AIR MILES® | Total Bonus AIR MILES® awarded |
| 1 | Product A | 3 |
4 | 10 |
| 2 | Product B | 0 | 5 | 5 |
Option 3
"Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"
Customers must purchase three units of the same featured product in the same transaction to collect Bundled Bonus AIR MILES®.
Individual products do not have to offer Bonus AIR MILES® if purchased alone.
Customers collect Bundled Bonus AIR MILES® for EACH set of participating products purchased in one transaction.
Execution Options:
- On End Aisle
- On Shelf
- On Extender
| Example # | Product | Bonus AIR MILES® per product | Bundled Bonus AIR MILES® | Total Bonus AIR MILES® awarded |
| 1 | Product A | 2 | 4 | 10 |
| 2 | Product B | 0 | 5 | 5 |
Option 4
"Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"
Customers must purchase the two of the three featured products in the same transaction to collect Bundled Bonus AIR MILES®.
Individual products do not have to offer Bonus AIR MILES® if purchased alone.
The three participating products must be different, not size extensions.
Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.
Execution Options:
- On End Aisle
- On-shelf if products are located together in every store.
| Example # | Product | Bonus AIR MILES® per product | Bundled Bonus AIR MILES® | Total Bonus AIR MILES® awarded |
| 1 | Product A | 2 | 6 | 10 |
| Product B | 2 | |||
| Product C | 2 | |||
| 2 | Product A | 0 | 5 | A+B=6, or B+C=8, or A+C=7 |
| Product B | 1 | |||
| Product C | 2 |
Participation Guidelines
Follow this link for information.
Applications
Follow this link for information.
Deadline Dates