This program highlights and promotes the new products at the LCBO. Each new product is featured with a pre-printed shelf talker that communicates product information/tasting notes to our customers. This program is part of the new product purchase process.
Rates
Follow this link for rate information.
Program Details
- The LCBO will produce pre-printed shelf talkers that include product information/tasting notes for all new products (some restrictions apply).
- Stores that list the product will display the shelf talker for the entire Promotional Turn. Stores are not required to bring in all new products.
- The introduction of a new size does not warrant a New Product shelf talker.
Program Dates
New Product shelf talkers will remain in place for one Promotional Turn. If a product is introduced to stores mid-turn, the New Product shelf talker will be issued for the following turn.
Information Required
Suppliers may be asked to provide product information/ tasting notes for the shelf talkers in 25 words or less. All product information is to be submitted to the appropriate Category Manager along with any other documentation requested at the time of purchase. LCBO reserves the right to choose/edit copy to ensure it is consistent with LCBO standards.
P.O.P. Specifications and Shipping
The LCBO will produce and ship New Product shelf talkers to all stores.
Applications
Suppliers are not required to apply for the program; the program is mandatory for all new products.
Deadline dates