This program gives suppliers/agents the opportunity to provide information such as a tasting note, recipe, food match, endorsement, recommendation, award, and product knowledge to customers. The program's priority is to promote low volume brands and super premium/niche products.
Rates
Follow this link for rate information.
Program Details
Approved products do not have to link to the Promotional theme.
The LCBO will produce pre-printed shelf talkers for all participating brands, with product information/tasting notes as provided by the supplier and approved by the appropriate Category Manager.
Stores that carry the product will display the shelf talker on-shelf for the entire Promotional Turn.
Store Managers are not required to bring in the products if they do not regularly list them.
Limited Time Offer, Air Miles® , and Bundled Bonus Air Miles® are not available with this program.
Information Required
Suppliers will be asked to provide product information/tasting notes for the shelf talkers. Information suggestions (25 words or less):
- Tasting Note.
- Recipe.
- Endorsement or recommendation.
- Award.
- Product Knowledge.
- Food match or serving suggestion.
LCBO reserves the right to choose/edit and approve the tasting note to ensure it is consistent with LCBO standards..
P.O.P. Specifications and Shipping
The LCBO will produce and ship the shelf talker to all Flagship, Full Service and IMAGE stores.
Applications
Follow this link for information.
Deadline Dates