Most new products are introduced to us through a response to a Product Needs Letter. The LCBO issues these letters following a comprehensive business review in which each business unit determines potential areas of opportunity. These letters are usually issued in February, and are posted on the New Item Submission System (NISS).

Agents with suitable products may make a submission according to the timetable outlined in the Product Needs Letter. The LCBO decides which products to purchase following a comprehensive competitive review of the submissions. During our review, we consider the key elements of product quality, pricing, sales forecasts, product packaging, payment terms and overall marketing support.

On occasion, an agent will approach us with something that s/he believes is suitable for consideration. The unsolicited products are usually new developments, either innovations or successes from other markets. These products also go through the review process.

Who are Products Needs Letters issued to?
Product Needs Letters are issued to trade associations and are available at the reception desk, 3rd floor, 43 Freeland Street, Toronto. Click here to view the Product Needs Letters by accessing the LCBO's New Item Submission System.