VINTAGES Overview

Competition among brands is intense. VINTAGES customers tend to be quite knowledgeable about wine and spirits. They have above-average income, purchase wine more frequently, and spend more on their purchases. They expect to be rewarded for paying more.

VINTAGES invests in key strategies and programs. We recommend strongly that suppliers and agents work in close collaboration with VINTAGES and take advantage of our promotional opportunities so that products achieve their sales targets within their own promotional and sales plans.

Submissions specifically requested

Providing samples is costly for both suppliers and agents. It is to your advantage to submit products only if VINTAGES has specifically requested them.

Packaging
LCBO's highly automated main warehouse facility has high packaging requirements. Product packaging and shipping cartons must comply with the LCBO packaging standards details set out in LCBO Product Packaging Standards and Guidelines for Chemical Analysis.

Laboratory Analysis

All VINTAGES products purchased are subject to laboratory analysis. Products in excess of five (5) cases (60 x 750 mL bottles) per year, under $95.00 retail, will be subject to a laboratory fee of $150.00 (plus applicable taxes) for spirits and $175.00 (plus applicable taxes) for wines (prices subject to change). This fee may be waived if an analysis is provided from an approved laboratory. See the Quality Assurance web pages on this site for further information.